Magnum Ice Cream Stall – Regent Street

In preparation for the hot weather of summer, Magnum (owned by UniLever) requested an large advertising display for their pop-up ice cream stall in Regents Street, London.

Created in cream and brown laminate, the unit consisted of fourteen separate sections which together created a long oval workstation with – similar in shape to a magnum ice cream.  The finished stall was complete with plumbing and electric to enable the use of the two sinks and to install refrigeration units.

Once installed in its prominent Regents Street location, Zone added the finishing touches such as the gold lettered perspex signs and of course the iconic Magnum ‘M’ logo.