Exhibition stands considerations for your stallJanuary 14, 2016
Exhibition Stand Design
An international expo is definitely a great platform to showcase your products. However, there are a few crucial details to be borne in mind before you can source your exhibition stand for the show. The stand must represent you, it must communicate clearly to your visitors about who you are and what you stand for.
Before you approach a vendor for the exhibition stand design of an exhibition stand, it is best to prepare a clear and detailed document stating your objectives. From the start, you must have a rough idea of the type of stand you want. If this is your first attempt at sourcing a stand, then you could start with making a list of stands that may have impressed you. If you are considering a new supplier for your stand, then you have to be clear on the facts, namely, the aspects of the design that you did not like and the modifications you are looking to make in the existing design. But these considerations come into picture after you are familiar with the idea you want to communicate to your audience. You also need to identify the objectives for the event. Objectives could include promoting or launching a new product, generating sales or traffic, rebranding or building brand awareness, as well as the types of activities planned at the exposition. Target audience also plays an important role in determining in the design of the stand. If your visitors are going to have some special needs, you must incorporate these in your design. Considering visitor demographics, like families, children, adults, professionals, etc could influence the design. You must ensure that that your brand or image is featured prominently on the stand. It is advisable to keep the graphics simple, as flashy figures would shift the focus of the consumer from the main issue at hand. Keep the text terse and concise. Illustrate your ideas with pictures and use high quality graphics for the stands. Demonstrations and presentations serve as visual cues and are very useful in attracting visitors to your stall. Decide carefully about these factors and their presence in your stand.
Some of the essentials to be included in the design are the provision for a reception area, direction of flow of visitor traffic, meeting area, literature dispensing area, space for audio visual displays, lighting and seating area if needed. The colour scheme of these items must be in tandem with your corporate image and brand. Finally, the size of the area allocated to you at the expo determines the dimensions of the stand. Issues like height restrictions, shell scheme or a space booking must figure their way into the design. Secondary considerations like design reuse, transportability, eco-friendliness, material to used are also of importance in the exhibition stand design. If the stand is to be used again at another venue, you may want to take that into consideration as well. If there is information available on the new venue, its size and dimensions, the current stall can be customized to reduce costs later.